I&S Pharmacy

BRANDINGPRINT COLLATERAL
Written By Amanda Jacoup

Located in East Harlem, NY, and serving their community for over 50 years, our clients wanted a rebrand to appeal to a new demographic residing in the area while staying true to their long time customers. A critical part of their original branding was the iconic green that was used on their storefront. In order to elevate the branding, we designed an emblem that incorporated the year of establishment along with a typeface with high contrasting strokes. The new identity attracted both neighboring hospitals and a younger generation as a key resource to their pharmaceutical needs.

 
BRANDING
PRINTED COLLATERAL
 
 
 
 
 
 
 
 
Amanda Jacoup https://level23design.com
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